The key to a successful, employee centric culture is to provide ample freedom to the team members along with the cushion to experiment. This happens when each and every individual takes up significant ownership of work. This happens when one is also allowed to commit errors, only to learn from them and continuously improve performance. And lastly, this happens when the team is trained not to just come up with problems, but also with solutions to those problems. These values are imbibed in our culture since 25 years and we function as a unit that represents our customers! This inward approach helps us better understand consumer requirements and serve them faster!